Creating Engaging Content for Social Media

Discover how to create engaging content for different social media platforms using a range of free tools and techniques.


Key course information


Duration: 1 week

Weekly study: 5 hours

Creating engaging content for Social Media | Course | NEW ZEALAND INSTITUTE OF EDUCATION | Study With New Zealand Online

Develop your skills in social media management and content creation

More than half of the world now uses social media. Learn how to make engaging content that stands out and reaches your target audience with this three-week course from NZIE

Promote yourself as a social media content creator and develop your very own brand identity

Whether you’re promoting yourself or your business, your social media needs to tell a cohesive story that matches your brand’s identity and vision. On this course, you’ll investigate different social media platforms, from Facebook to TikTok, and assess where your content will thrive. You’ll discover how different media excels on different platforms and how to adapt your content to fit. With this knowledge, you’ll be able to create content that is unique, entertaining, and specifically designed for your chosen platform.

Learn how to edit videos and images using free editing software

Your media editing skills can make the difference between your audience liking and sharing your content or swiping straight past. You’ll be introduced to free editing apps and tools and be shown the tricks and techniques to give your videos and images the professional treatment. By using these skills, you’ll ensure every post is slickly produced, on brand, and gets its message across.

Refine your social media planning and strategy to reach your target audience

You’ll learn how content scheduling and planning helps you reach your audience, keeping your content fresh and interesting, and preventing accidental over-saturation. By the end of this course, you’ll understand how to create engaging content for a range of platforms. You’ll be able to edit your videos and images to a high standard and have a clear social media strategy to boost your outreach and keep those likes and shares coming.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Create engaging video for social media using free tools

  • Create quality images for social media using free tools

  • Practice using social media tools and techniques through reflection exercises

  • Reflect on your potential customers buying habits and create engaging ways of reaching them through Social Media

Who is the course for?

This course is designed for anyone wanting to understand social media promotion, whether in an individual or business context.