Madelize Bekker

Madelize is a digital teaching and learning solutions enthusiast who believes in the power of lifelong learning and the benefits of multilingualism. Her focus is on creativity, innovation and trust.

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Madelize is a highly successful entrepreneur, intercultural team builder, and a leader in the area of international education and education technology. Her professional experience of over 20 years includes global business development, as well as planning, designing, and implementing digital and print-based learning solutions for local and international clients. Madelize gained her expertise in working in corporate as well early childhood, primary, secondary, and tertiary contexts in South Africa, New Zealand, China, Denmark, Australia, and Canada. She has provided consultancy services to various businesses and individuals planning to launch products or start a business in China.

Since 2006, Madelize has been doing business in the Chinese Education market. To date she has been involved in the development of over 30 niche educational products for Chinese customers, ranging from multi-leveled pre-K to K products to IELTS test preparation for industry leaders such as New Oriental, MaxEn, Baby Care, TAL Xueersi (Mobby), VIPKID, and Best Learning. She also lived in China for two years while setting up the instructional design team for McGraw Hill Education in Beijing. She was a judge of competitions such as the ‘Star of Outlook’ English Talent Competition (CCTV) and also the ‘New Concept English Ability Competition’. She is well experienced in developing and evaluating student performance in a Chinese context and has an in-depth understanding of the market and its needs.

During her studies towards a Master of Technological Futures through Tech Futures Lab in Auckland (2018), her focus has been on the sustainability of New Zealand SMEs through the sharing economy.

She gained a Master of Technological Futures through Tech Futures Lab in Auckland in 2018 and a Master of Arts in Applied Linguistics through Victoria University of Wellington in 2009. Other qualifications include a Bachelor of Arts (English, Psychology) from the University of the Free State in South Africa; a Cambridge Certificate in Language Teaching to Adults (CELTA) from Languages International in Auckland; a Certificate in Adult Teaching (CAT) from Wintec; and a Postgraduate Certificate in eEducation from The University of Waikato.


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